Thoughtfully Made Children’s Clothing, Designed to Last

At League of Friends, we design and produce high-quality children’s clothing that is people- and planet-friendly, thoughtfully made to last wash after wash. Every piece is created with care, so you can spend less time worrying about clothes and more time focused on what matters most: your family.

Our collections are rooted in timeless design, intentional materials, and responsible production. We believe children’s clothing should feel special yet practical, crafted to stand up to everyday wear while remaining beautiful over time.

Designed for Real Life, and Many Lives After

Children move fast, and their clothing should be able to keep up. That’s why we focus on creating garments that are comfortable, easy to wear, and endlessly versatile. Pieces that don’t sit in a drawer waiting for the “right occasion,” but instead become part of everyday life.

We design with longevity in mind, choosing details, fabrics, and construction that allow each piece to be worn often, loved deeply, and passed along. From one child to the next, and sometimes even further, our clothing is made to carry stories, not just seasons.

A Brand Born From Motherhood

League of Friends was founded by Megan Oliver, a designer and creative, and a mother of two. The idea for the brand first took shape while Megan was on maternity leave with her first daughter, during a season that shifted how she thought about clothing, consumption, and what children truly need.

Founded in Brooklyn, the brand was inspired by those early days of parenthood, when Megan noticed that many of the clothes they purchased or were gifted didn’t hold up beyond a few washes, often losing their shape, softness, or quality far too quickly. That experience sparked a desire to create something different: children’s clothing that felt considered, well-made, and built to last.

From the beginning, League of Friends has focused on timeless, gender-neutral designs, created to move easily from one child to the next. Each piece is thoughtfully made so it can be worn, loved, and shared between siblings, regardless of gender, extending its life and meaning.

Today, Megan leads League of Friends with a focus on intentional production, thoughtful materials, and enduring design. Every garment is created to support real life with children, designed to be worn often, passed along with ease, and cherished well beyond a single season.

Made to Last Is More Than a Promise

Our belief in quality is also why we created our trade-in program and offer pre-loved League of Friends styles on our website. We stand behind the craftsmanship of our garments and love seeing them continue their journey with new families.

By keeping clothing in circulation, these programs help reduce waste and keep well-made pieces out of landfills. They also allow families to get more value from every purchase, extending the life of each garment while making thoughtful choices feel more accessible.

We believe in building wardrobes with intention, choosing fewer pieces that do more, and investing in clothing that truly lasts.

A Slower, More Thoughtful Approach to Kidswear

League of Friends exists to offer an alternative to fast fashion for children. We create small-batch collections with care, focusing on timeless silhouettes, soft colors, and enduring design rather than trends.

Our hope is that each piece becomes a favorite, worn again and again, shared between siblings, friends, cousins, and neighbors. Clothing that grows with your family, and feels just as meaningful the next time around.

Read more on our sustainability efforts here